Tactics

54 articles
The Facebook Recruiting Bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations (“I read that we had to publish once a day” or “I thought social traffic was free or virtually free” and even the dreaded, “Can we make that go viral?”). Everyone seems…
Reinventing Recruitment Marketing

Reinventing Recruitment Marketing

A Manifesto in 20 Theses Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. Your job has changed. The expectations have changed. The tools have changed. Three years ago, you never heard of Snapchat, Tinder, Bumble, Slack, podcasts, programmatic ads, bots, augmented reality, machine learning, big data, crowdsourcing, crowdfunding, drones, Alexa,…
Nine Ways to Make Better Job Descriptions Today

Nine Ways to Make Better Job Descriptions Today

It’s almost too easy to make fun of (or simply lament) the state of modern job descriptions. Or rather, how little they’ve changed in the last 40 years while the rest of the world keeps spinning forward. Given how strongly we rely on these legal-documents-turned-recruiting-tools, maybe we should light a match rather than curse the darkness. Rather than demand everyone…
Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

When should I post my recruiting posts on social media? It doesn't matter. What’s the best time to post to Facebook? Or Twitter? Or LinkedIn? Or Glassdoor? In our world, we are asked that question once a week at least. Or are expected to provide data as to the best posting times. I’ve never been a big fan of these…
How Much Should I Spend? A Guide to Promoting Jobs on Facebook

How Much Should I Spend? A Guide to Promoting Jobs on Facebook

The question we get asked on a regular basis is, “How much should I spend on Facebook promotion?” This is akin to asking, “How much should I eat?” or “How much should a hotel room in NYC cost?” Obviously, the answer is, “It depends” – but that doesn’t help you plan, does it? So we’d like to help you think…
Solving the Ten Biggest Hiring Problems

Solving the Ten Biggest Hiring Problems

Here are two true things: You only get answers to the questions you ask and to a person with a hammer, every problem looks like a nail. What does this mean? The recruiting world is changing and you need to keep up. If you have a recruiting problem, you probably don't have a wide frame of reference on the situation,…
Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Dear Wanda, I attended an HR conference recently and was struck by how often I heard the phrase “recruitment marketing.” Not to be “that guy,” but back in my day, marketing was marketing. Why the sudden distinction between recruitment marketing and marketing? Aren’t we really talking about the same thing? Sincerely, That Guy Dear That Guy, I can guess by…
Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Dear Wanda, Even as Fortune 100 Company, we’re having trouble finding the right candidates for our jobs. We were told the solution was to invest in content that tells our employer story. So we wrote stories about our offices and our tuition reimbursement program. We invested our time and money, but in the end, the content didn’t translate to an…
Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Dear Wanda, One of our call centers was renovated on Extreme Workspace Makeovers. It’s super modern and sleek looking now, and employee morale is definitely up. I want to show off our cool new space in a way that will entice candidates to apply. I don’t feel posting photos will be enough. What else can I do? Sincerely, Before and…