Tactics

68 articles
Google for Jobs: The New SEO in Recruitment Marketing?

Google for Jobs: The New SEO in Recruitment Marketing?

Over the past few months, Google has entered the talent management space in a big way and they are not showing signs of slowing down. The first major announcement was their Cloud Jobs API, which uses machine learning and relies on a hierarchy of job categories, job titles, and skills to provide better job search results within websites for job…
A Journey of a Thousand Hires Begins with a Single Step

A Journey of a Thousand Hires Begins with a Single Step

As many of you know, TMP Worldwide focuses on the entire ecosystem of talent acquisition. Our consultation spotlights the candidate experience. When we work with clients, we look at their brand, the digital landscape, their audience needs and the types of engagement needed to attract and convert candidates across the digital and non-digital ecosystem. At three of my past Quarterly…
Internal Communications Positive Impact on Company Culture

Internal Communications Positive Impact on Company Culture

In today’s business culture, thoughtful employee communication often gets overlooked. Strategy and tactics surrounding corporate communications are frequently ignored, as immediacy takes center stage. Many companies don’t realize that internal communications can have a direct impact on their employees and their culture at work. As Mahan Tavakoli, previous Chief Diversity Officer at Dale Carnegie Training explains, having robust internal communications…
The Facebook Recruiting Bible

The Facebook Recruiting Bible

12 years after Facebook launched, recruitment marketing still doesn’t quite know how to think about Facebook. I still go to meetings where legacy thinking drives expectations and conversations (“I read that we had to publish once a day” or “I thought social traffic was free or virtually free” and even the dreaded, “Can we make that go viral?”). Everyone seems…
Reinventing Recruitment Marketing

Reinventing Recruitment Marketing

A Manifesto in 20 Theses Bit by bit, little by little, the recruitment marketing world looks less and less like it used to. Your job has changed. The expectations have changed. The tools have changed. Three years ago, you never heard of Snapchat, Tinder, Bumble, Slack, podcasts, programmatic ads, bots, augmented reality, machine learning, big data, crowdsourcing, crowdfunding, drones, Alexa,…
Nine Ways to Make Better Job Descriptions Today

Nine Ways to Make Better Job Descriptions Today

It’s almost too easy to make fun of (or simply lament) the state of modern job descriptions. Or rather, how little they’ve changed in the last 40 years while the rest of the world keeps spinning forward. Given how strongly we rely on these legal-documents-turned-recruiting-tools, maybe we should light a match rather than curse the darkness. Rather than demand everyone…
Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

When should I post my recruiting posts on social media? It doesn't matter. What’s the best time to post to Facebook? Or Twitter? Or LinkedIn? Or Glassdoor? In our world, we are asked that question once a week at least. Or are expected to provide data as to the best posting times. I’ve never been a big fan of these…
How Much Should I Spend? A Guide to Promoting Jobs on Facebook

How Much Should I Spend? A Guide to Promoting Jobs on Facebook

The question we get asked on a regular basis is, “How much should I spend on Facebook promotion?” This is akin to asking, “How much should I eat?” or “How much should a hotel room in NYC cost?” Obviously, the answer is, “It depends” – but that doesn’t help you plan, does it? So we’d like to help you think…