Tactics

62 articles
Nine Ways to Make Better Job Descriptions Today

Nine Ways to Make Better Job Descriptions Today

It’s almost too easy to make fun of (or simply lament) the state of modern job descriptions. Or rather, how little they’ve changed in the last 40 years while the rest of the world keeps spinning forward. Given how strongly we rely on these legal-documents-turned-recruiting-tools, maybe we should light a match rather than curse the darkness. Rather than demand everyone…
Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

When should I post my recruiting posts on social media? It doesn't matter. What’s the best time to post to Facebook? Or Twitter? Or LinkedIn? Or Glassdoor? In our world, we are asked that question once a week at least. Or are expected to provide data as to the best posting times. I’ve never been a big fan of these…
How Much Should I Spend? A Guide to Promoting Jobs on Facebook

How Much Should I Spend? A Guide to Promoting Jobs on Facebook

The question we get asked on a regular basis is, “How much should I spend on Facebook promotion?” This is akin to asking, “How much should I eat?” or “How much should a hotel room in NYC cost?” Obviously, the answer is, “It depends” – but that doesn’t help you plan, does it? So we’d like to help you think…
Solving the Ten Biggest Hiring Problems

Solving the Ten Biggest Hiring Problems

Here are two true things: You only get answers to the questions you ask and to a person with a hammer, every problem looks like a nail. What does this mean? The recruiting world is changing and you need to keep up. If you have a recruiting problem, you probably don't have a wide frame of reference on the situation,…
Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Dear Wanda, I attended an HR conference recently and was struck by how often I heard the phrase “recruitment marketing.” Not to be “that guy,” but back in my day, marketing was marketing. Why the sudden distinction between recruitment marketing and marketing? Aren’t we really talking about the same thing? Sincerely, That Guy Dear That Guy, I can guess by…
Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Dear Wanda, Even as Fortune 100 Company, we’re having trouble finding the right candidates for our jobs. We were told the solution was to invest in content that tells our employer story. So we wrote stories about our offices and our tuition reimbursement program. We invested our time and money, but in the end, the content didn’t translate to an…
Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Dear Wanda, One of our call centers was renovated on Extreme Workspace Makeovers. It’s super modern and sleek looking now, and employee morale is definitely up. I want to show off our cool new space in a way that will entice candidates to apply. I don’t feel posting photos will be enough. What else can I do? Sincerely, Before and…
Help Me, Wanda! #6: How Do I Outrank Indeed?

Help Me, Wanda! #6: How Do I Outrank Indeed?

Dear Wanda, I’m looking for ways to get our career site ranked higher on search engines. My number one goal is to outrank Indeed. If we can be the top search result, we’ll be the first thing candidates click on. What are some ways we can work towards achieving that number one spot? Sincerely, Rising in the Ranks Dear Ranks,…
Help Me, Wanda! #5: What’s a Better Approach to Hiring Women in STEM?

Help Me, Wanda! #5: What’s a Better Approach to Hiring Women in STEM?

Dear Wanda, My company is actively recruiting women in STEM. What do you think is the best approach to reaching this demographic? What types of messaging and content can I create that speaks to them without relying on tired stereotypes? Sincerely, STEM Stumped Dear Stumped, The best approach to reaching women working in STEM fields, like most recruiting efforts, is…