Tactics

55 articles
Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Dear Wanda, One of our call centers was renovated on Extreme Workspace Makeovers. It’s super modern and sleek looking now, and employee morale is definitely up. I want to show off our cool new space in a way that will entice candidates to apply. I don’t feel posting photos will be enough. What else can I do? Sincerely, Before and…
Help Me, Wanda! #6: How Do I Outrank Indeed?

Help Me, Wanda! #6: How Do I Outrank Indeed?

Dear Wanda, I’m looking for ways to get our career site ranked higher on search engines. My number one goal is to outrank Indeed. If we can be the top search result, we’ll be the first thing candidates click on. What are some ways we can work towards achieving that number one spot? Sincerely, Rising in the Ranks Dear Ranks,…
Help Me, Wanda! #5: What’s a Better Approach to Hiring Women in STEM?

Help Me, Wanda! #5: What’s a Better Approach to Hiring Women in STEM?

Dear Wanda, My company is actively recruiting women in STEM. What do you think is the best approach to reaching this demographic? What types of messaging and content can I create that speaks to them without relying on tired stereotypes? Sincerely, STEM Stumped Dear Stumped, The best approach to reaching women working in STEM fields, like most recruiting efforts, is…
Help Me, Wanda! #4: Are Social Media Holiday Posts Relevant to Jobseekers?

Help Me, Wanda! #4: Are Social Media Holiday Posts Relevant to Jobseekers?

Dear Wanda, I’ve seen some of my favorite consumer brands create really successful holiday-specific social posts. But I’m wondering if there’s a place for holiday posts on my company’s career pages? For example, we just posted on Facebook over the weekend wishing our employees a Happy Valentine’s Day, but looking back I’m not sure it was totally on brand or…
Help Me, Wanda! #3: How Do I Respond to the Haters?

Help Me, Wanda! #3: How Do I Respond to the Haters?

Dear Wanda, The social media monitoring strategy at my company states that my team must respond to every single negative comment or review left on our social channels, especially our Glassdoor profile. I’m concerned about this approach for many reasons. We’ve all seen the dark side of what happens when companies engage too much online. I don’t want our company…
Help Me, Wanda! #1: Breaking Away From Stock Photos

Help Me, Wanda! #1: Breaking Away From Stock Photos

Dear Wanda, I work for a small health care company, and we don’t have the budget to purchase images for recruitment marketing purposes. I’ve exhausted all the images on the free image databases, and anyway, the ones I’ve used look very stock. Nothing I’m finding represents the smart, funny, talented people I work with or our unique vantage point (our…
Is there too much recruiting content?

Is there too much recruiting content?

In the content marketing space, there is a lot of conversation about how we are living in “a content glut,” or even “peak content.” These statements are often paired with stats, like the two million blog posts published every day. In a world where we publish a million more minutes of video than we could ever consume in a day,…
Five Books (not about recruiting) for Recruiters

Five Books (not about recruiting) for Recruiters

There aren’t many recruiting books published each year. Having already read Laszlo Bock’s book on Google’s hiring philosophy (as we all have by now), you might be wondering what books you should read next, to help your organization attract and hire the best talent. For your consideration, here is a collection of non-recruiting books that will help you and your…
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 2

Digital Recruitment Marketing Predictions for 2016: Part 2

This is part two in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, discusses the importance of content marketing, native advertising and more. 4: Content marketing will become a core part of direct sourcing Social media strategies are…