Tactics

61 articles
Help Me, Wanda! #3: How Do I Respond to the Haters?

Help Me, Wanda! #3: How Do I Respond to the Haters?

Dear Wanda, The social media monitoring strategy at my company states that my team must respond to every single negative comment or review left on our social channels, especially our Glassdoor profile. I’m concerned about this approach for many reasons. We’ve all seen the dark side of what happens when companies engage too much online. I don’t want our company…
Help Me, Wanda! #1: Breaking Away From Stock Photos

Help Me, Wanda! #1: Breaking Away From Stock Photos

Dear Wanda, I work for a small health care company, and we don’t have the budget to purchase images for recruitment marketing purposes. I’ve exhausted all the images on the free image databases, and anyway, the ones I’ve used look very stock. Nothing I’m finding represents the smart, funny, talented people I work with or our unique vantage point (our…
Is there too much recruiting content?

Is there too much recruiting content?

In the content marketing space, there is a lot of conversation about how we are living in “a content glut,” or even “peak content.” These statements are often paired with stats, like the two million blog posts published every day. In a world where we publish a million more minutes of video than we could ever consume in a day,…
Five Books (not about recruiting) for Recruiters

Five Books (not about recruiting) for Recruiters

There aren’t many recruiting books published each year. Having already read Laszlo Bock’s book on Google’s hiring philosophy (as we all have by now), you might be wondering what books you should read next, to help your organization attract and hire the best talent. For your consideration, here is a collection of non-recruiting books that will help you and your…
Digital Recruitment Marketing Predictions for 2016: Part 3

Digital Recruitment Marketing Predictions for 2016: Part 3

This is part three in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, predicts that 2016 will be all about data (like it should be every year). 6: Software as a service will have to be relied on more…
Digital Recruitment Marketing Predictions for 2016: Part 2

Digital Recruitment Marketing Predictions for 2016: Part 2

This is part two in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, discusses the importance of content marketing, native advertising and more. 4: Content marketing will become a core part of direct sourcing Social media strategies are…
Digital Recruitment Marketing Predictions for 2016: Part 1

Digital Recruitment Marketing Predictions for 2016: Part 1

This is part one in a three-part series in which we discuss what you can expect from digital recruitment marketing in the new year. Here, Nathan Perrott, Senior Digital Strategist in TMP’s London AIA office, makes a case for a strong mobile apply process and more. 1: A continued drive towards digital and social omnipresence More often than not, we…
The Secrets to Integrating Social Into Your Next Recruiting Event

The Secrets to Integrating Social Into Your Next Recruiting Event

If you’ve ever had to plan a week-long family vacation, you know the stress and pressure that’s involved, especially if you’re the one running the show. You want it to be the best vacation ever. You want to be as prepared as possible. But most importantly, you want to have the memories. You want to be able to show your…
The Secret to Social Recruiting

The Secret to Social Recruiting

Social recruiting sounds simple: take jobs, the primary currency of modern recruiting, and insert them into social channels. It’s so easy that there are dozens of bots and tools that can take the jobs from your ATS and drop them into your Twitter, Facebook and other channels without having to do a thing. Sadly, what sounds like a magic bullet…
How to Scare Off Candidates: Recruitment Tactics You Should Bury

How to Scare Off Candidates: Recruitment Tactics You Should Bury

Sometimes candidates just don’t work out – it’s the nature of the recruitment industry. But what if your recruitment marketing is the cause of that? If it is, you probably have no idea. The way candidates interact with your company during the recruitment process is much different than the processes your organization has outlined for them. Take a look at…