Tactics

57 articles
Recruiting in India: A World Beyond Job Sites

Recruiting in India: A World Beyond Job Sites

When it comes to recruiting in India, there seem to be limited choices. Every single conversation starts with job sites and ends with job sites. However, if we start from the notion that prospective applicants are digital consumers in their daily lives, consume a lot of content on web and social, and more importantly, react the same way you and…
What Matters Most: Millennials Discuss Job Must-Haves

What Matters Most: Millennials Discuss Job Must-Haves

For this newest episode of Strategist’s Chalkboard we spoke to a diverse group of millennials, each wanting different things out of a job. Our interviewees span the entire range of the millennial generation: College Students (18-22), College Graduates (22-25), Young Professionals (25-30), and Established Professionals (30-35). Watch the video to learn what's most important to them in a job search, where…
Carnival of HR – Veteran Recruitment Edition!

Carnival of HR – Veteran Recruitment Edition!

This month we’re pleased to guest host the longstanding Carnival of HR series. Started in 2007 by Suzanne Lucas a.k.a. the Evil HR Lady, the Carnival of HR is dedicated to bringing together the best posts from the HR blogging community. Currently, the Carnival of HR is managed by Shauna Moerke a.k.a. the HR Minion. For July, we’re taking on…
Instagram Grows Up: Using Pictures to Recruit

Instagram Grows Up: Using Pictures to Recruit

UPDATE: The wait is over. Earlier this month, Instagram switched on its API for ads, meaning anyone is now able to launch ad campaigns on the Facebook-owned social network. And if you decide to utilize Instagram as a paid social channel, you won’t have to go through a dedicated sales rep (as was formerly the process). Creating ads with Instagram…
5 Steps to Ensuring Your Employer Brand is Consistent

5 Steps to Ensuring Your Employer Brand is Consistent

The way a candidate now researches and learns about jobs has changed. Candidates now research job options the same way in which they would decide on where to eat and where to stay for the weekend. Reviews and ratings allow consumers and candidates to make educated decisions to set both them and any business up for success. So what happens…
Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

Dude, Where’s My 401k? Millennial Talent Acquisition is Not One Size Fits All

You’ve read about them, seen their selfies, or maybe you’ve been called one: The Big M, Millennial. Not that long ago it was believed millennials’ sole motivation was beer and foosball, but evidence to the contrary has been popping up all over the internet. It turns out it’s not all about fun work events, happy hours, or standing desks. Good…
Can’t Get Enough: Recruiting with Addictive Content

Can’t Get Enough: Recruiting with Addictive Content

Addictive content isn’t exclusive to big-money Hollywood hot shots – it’s thought up by people who know what they want to do and how they want to do it. You can be one of those people. In this three-part video series, Dave Hennessy tells you everything you need to know about creating content that your candidates crave. Each video contains…
Smartphone Spielberg

Smartphone Spielberg

Video Content Drives Applications Our brains are wired at a chemical level to pay attention to things that move. It’s what kept us safe from predators, enemies and errant hockey pucks. That attraction to things that move is one of the reasons why video is so effective at drawing and keeping people’s attention. Pages with video have far higher visit…
What Makes a Successful Campus Attraction Campaign?

What Makes a Successful Campus Attraction Campaign?

Having worked on a range of on-campus graduate experiences over the last 15 years, from life-size fibreglass horses (for Lloyds TSB) and interactive touchscreens (BAML) to helicopter simulators (Thales) and oxygen bars (Accenture) AIA Worldwide/TMP Worldwide have developed a great breadth of knowledge into what works on campus and what doesn’t. Below are the top five reflections, gained from our…