Tactics

68 articles
What Makes a Successful Campus Attraction Campaign?

What Makes a Successful Campus Attraction Campaign?

Having worked on a range of on-campus graduate experiences over the last 15 years, from life-size fibreglass horses (for Lloyds TSB) and interactive touchscreens (BAML) to helicopter simulators (Thales) and oxygen bars (Accenture) AIA Worldwide/TMP Worldwide have developed a great breadth of knowledge into what works on campus and what doesn’t. Below are the top five reflections, gained from our…
4 Digital Mistakes Made by Recruiting Marketers

4 Digital Mistakes Made by Recruiting Marketers

Mistake #1: Focusing on their social media audience size Have you bragged about how big your social media audience is lately? Maybe you’ve hit a nice milestone, like ten thousand followers or fifty thousand likes. Maybe you’re in the rarified air of the hundred thousand club, where you can combine all your fans and followers and break into the six…
5 Steps to Building a Social Media Recruitment Strategy

5 Steps to Building a Social Media Recruitment Strategy

Social media is no longer just social. Facebook, Twitter, LinkedIn and other emerging platforms are being used by job seekers to network and plan their next career move. With the transparency inherent in social media, employers can learn about candidates like never before. Unlike a resume, social platforms can give you a comprehensive picture of whom you’re hiring. But this…
Yes, Content Can Save Job Descriptions

Yes, Content Can Save Job Descriptions

Job descriptions, those horribly written, barely comprehensible strings of roughly 500 words of stuff that only barely resembles reality if you squint hard, are the coin of the realm in the recruiting world. And no matter how much we complain about them to each other, they remain as unchanging as a rerun. Not only do they persist, but recruiters and talent…
The Best Practice Is To Ignore Best Practices

The Best Practice Is To Ignore Best Practices

We’ve all seen the articles entitled “Social Media Best Practices,” “Best Practices for Twitter,” and “Best Practices for Brands Online” that promise wild success for all who heed their tips. But there’s bad news: you won’t get wild success from the vast majority of those articles. Tweeting at the peak tweet time, creating a hashtag campaign or soliciting for Likes…
5 Ways Recruitment Marketers Can Increase Social Media Impressions

5 Ways Recruitment Marketers Can Increase Social Media Impressions

When it comes to social media impressions, there’s good news and there’s bad news. The bad news is that the social media Godfather, Facebook, doesn’t care about promoting your business. In the past year, repeated tweaks to Facebook’s notorious algorithm have resulted in a decrease in impressions.* This is a problem. Why? Because impressions measure the number of times your…
There’s Something About Headlines

There’s Something About Headlines

Tips on how to turn your headline into the movie hero In the talent acquisition field, you have specific candidate personas you are trying to reach. Understanding these personas informs the acquisition strategy. The same is true in content marketing. There are many styles and approaches to content creation, and more specifically headline writing. Whether you’re crafting a headline for…
The End of Social Media in Talent Acquisition?

The End of Social Media in Talent Acquisition?

In The Usual Suspects, Kevin Spacey has a line that the greatest trick the Devil ever pulled was making us think he isn't real. Well, the greatest trick Facebook (and in some ways Twitter) ever pulled was in making you think that Likes are real. Facebook wanted you to think that social engagement for talent acquisition mattered. They worked really…
Content: More Ways to Attract and Engage Candidates

Content: More Ways to Attract and Engage Candidates

Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches, job boards and ads are enough to draw in plenty of candidates and engage them, but we know they won't. Content expands your reach to people who don't know who you are, who aren't already fans, and may not even be…
Get More Applications from One Ad

Get More Applications from One Ad

Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have an ad (banner, SEM ad, promoted job, etc.) that you really need to succeed. Maybe it’s because it’s a crucial position, or because your efforts to date have resulted in some pretty…