Tactics

71 articles
The End of Social Media in Talent Acquisition?

The End of Social Media in Talent Acquisition?

In The Usual Suspects, Kevin Spacey has a line that the greatest trick the Devil ever pulled was making us think he isn't real. Well, the greatest trick Facebook (and in some ways Twitter) ever pulled was in making you think that Likes are real. Facebook wanted you to think that social engagement for talent acquisition mattered. They worked really…
Content: More Ways to Attract and Engage Candidates

Content: More Ways to Attract and Engage Candidates

Most career sites cater to the low-hanging fruit: candidates who were going to apply already. They hope branded searches, job boards and ads are enough to draw in plenty of candidates and engage them, but we know they won't. Content expands your reach to people who don't know who you are, who aren't already fans, and may not even be…
Get More Applications from One Ad

Get More Applications from One Ad

Sometimes, we get a little abstract on this blog. A little ethereal. Even a little theoretical. Not today. Today, we get simple. Really simple. Right now, you have an ad (banner, SEM ad, promoted job, etc.) that you really need to succeed. Maybe it’s because it’s a crucial position, or because your efforts to date have resulted in some pretty…
Six Tips to Step Up Your SEM Game

Six Tips to Step Up Your SEM Game

Building a strong search engine marketing strategy doesn’t happen overnight – just ask our SEM team here at TMP Worldwide. The team knows all too well that SEM is a long-term process that requires plenty of patience and persistence. The results, however, are definitely worth the wait. Thanks to well-crafted SEM strategies, our team is able to leverage clients’ websites…
Six Things You Need to Know About Content and Social

Six Things You Need to Know About Content and Social

We asked our Inbound Marketing team what one change people can make in their talent acquisition social media strategy to dramatically increase its value. Some answers are broad, but some are specific. Below, you can read the wisdom of more than 20 combined years of social media experience and take advantage of what they’ve learned. Dave Hennessy: Tell a Story Always…
Seeing the Whole Picture of Digital Talent Acquisition

Seeing the Whole Picture of Digital Talent Acquisition

We spend so much of our time dwelling in the details, and in the tactics of getting our job, that sometimes we lose sight of the big picture. When you are worried about the conversion rate of an ad or how much to spend promoting a Facebook post, you might forget how big and complex the ecosystem that you work…
The Talent Acquisition Gym

The Talent Acquisition Gym

The best digital talent acquisition tactics aren't achieved once, they need to be repeated over and over. You don't get fit exercizing once, you get strong and powerful going to the gym over and over. Welcome to the talent acquisition gym!

The Gap

The Gap

There's a vast gap, and it is lowering the percentage of people who accept your job offers. The gap? The gap between what you tell a prospect and what a prospect wants to learn. This isn't a gap between what we say and what they want to hear (we aren't the game-playing type, are we?), but between what little we…

What motivates Federal employees? John Berry answers.

"Mission. Impact. Scale." That's the short list from John Berry, Director of the U. S. Office of Personnel Management (OPM), i.e. the President's Chief People Person. The comment came yesterday at the National Press Club during a leadership briefing on progress in hiring reform, hosted by Government Executive Media Group with support from TMP Government.

Four Surefire Countermeasures for Meeting the Looming Challenges in Federal Recruiting and Retention

As I pointed out in my last post, now may be the best time to shape up and tighten down all aspects of your HR programs, and particularly your approaches to retention and recruiting. In the days to come, agency HR is likely to face challenges on all fronts—from Congressional measures to limit the size of the government workforce to aggressive competition for talent from corporations emerging lean and hungry from the recession.