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Recruitment Marketing to Graduates, from a Graduate

Recruitment Marketing to Graduates, from a Graduate

Entering the workforce is scary but inevitable. Most of us are just finishing our degrees with majors in what we thought we wanted to do, only to find out that our careers cannot always be planned. We do internships, talk to recruiters, attend info sessions, and still feel overwhelmed because we don’t know what we want to do with our…
Internal Communications Positive Impact on Company Culture

Internal Communications Positive Impact on Company Culture

In today’s business culture, thoughtful employee communication often gets overlooked. Strategy and tactics surrounding corporate communications are frequently ignored, as immediacy takes center stage. Many companies don’t realize that internal communications can have a direct impact on their employees and their culture at work. As Mahan Tavakoli, previous Chief Diversity Officer at Dale Carnegie Training explains, having robust internal communications…
Is Your Career Site on HTTPS? Google Thinks It Should Be

Is Your Career Site on HTTPS? Google Thinks It Should Be

Sometimes, technological innovation requires a little bit of force to get people on board. Remember when Apple started to remove the disc drive from their MacBooks? That is something we can’t forget. What seems like forever ago, Steve Jobs gave a keynote speech about how their new MacBook Air didn’t have an optical drive. Many people were not ready for…
Talent Board’s 2016 North American Candidate Experience Research Report is Here

Talent Board’s 2016 North American Candidate Experience Research Report is Here

  Guest blog: Kevin Grossman, Talent Board Although the holidays already seem like a lifetime ago, it’s yet again the most wonderful time of the year – when Talent Board releases its signature talent acquisition research into the best practices, platforms, and processes that enable companies to provide an amazing recruiting experience to their job candidates. Download the 2016 Talent…
What the Super Bowl Commercials Can Teach Us About Employer Branding

What the Super Bowl Commercials Can Teach Us About Employer Branding

For football fans, the Super Bowl is the most anticipated game of the year, where people across the United States and world gathered around their TV screens yesterday to find out which team will be crowned the season’s NFL champion. For most of us, the Super Bowl is always a must-watch experience to find out which commercials everyone will be…
The Unspoken Reason Recruiting Content Works

The Unspoken Reason Recruiting Content Works

Beyond the tips, tricks, tactics and hacks for helping you build content that communicates your employer brand, beyond formats and social channels you hope will build brand loyalty, beyond the myriad ways you can measure the content's value, there's one thing that no one talks about - despite it being the most important reason content works. To begin with, can we…
Talk Amongst Yourselves

Talk Amongst Yourselves

Let Your Employees Talk About Themselves for Greater Engagement Chances are you think you’re a pretty interesting person. Why else would you Instagram that photo of your award-winning holiday-themed desk at work? Or share your company blog post – the one where you talk about how to engage employees? If that sounds familiar, you’re not alone. It turns out everyone…

It’s Time to Take a Page from Greta Garbo and Make the Transition

I have long admired Greta Garbo and not just because we share the same first name. Garbo was a tremendously popular silent film star when “The Jazz Singer” was released as the first “talking film” in 1927. Garbo put off making the transition as long as she could, not because she didn’t have the voice, but because she wanted to…

Recent Changes to Impact Physician Recruitment for Years to Come

While much of the news in 2008 centered on the sagging economy and the election of Barack Obama, there were a number of other recruitment developments playing out that received little national attention. These trends heavily impacted the way physicians are being recruited in 2009. In fact, 2008 is now being called a “tipping point” year that has had the…

Integrating Twitter in Canadian Media Strategies

A recently released report published by Ipsos Reid Canada on Twitter showed that only 26% of Canadians who are online are aware of Twitter (or roughly 6 million Canadians). What’s even more interesting is that only 6% of those, or 360,000, are actually using Twitter. While this number is small, it is important to note that Twitter is a recent…