The Difference Between Paid Media and Content Strategy

The Difference Between Paid Media and Content Strategy

Content strategy versus paid media infographic

What’s the real difference between a paid media PPC strategy and a content strategy?

Focusing on a pay-per-click strategy is the fastest way to grow awareness to your brand and traffic to your site. But, like a sugar fix, doesn’t have long-lasting value. Building a library of content that tells your brand story is a treasure trove you can draw from over and over again.

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TMP Worldwide
Written by TMP Worldwide

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