From our post in EREmedia.net:
Content is far more effective at encouraging applications for those with the most experience and helps entry-level applicants self-select out of the process.
You see, usually when we talk about the power of content in recruitment marketing to attract candidates and drive applications, we have to do so in abstractions. Those of us who think about content marketing know that it can impact and influence site visitors, but we haven’t had the proof.
We looked at a single career site of a large telecom company that has almost three thousand job openings currently listed. We wanted to see if the content it has on their site was having an impact.
To see what we found, read Here’s Proof That Content Will Bring You The Most Important Job Applicants.