Moms Know Best: 6 Truths Our Moms Taught Us About Recruitment Marketing

Moms Know Best: 6 Truths Our Moms Taught Us About Recruitment Marketing

Think this is one of those articles that strings together two disparate ideas for the purposes of getting you to click? We promise you, it isn’t. Over the course of this blog post, TMPers from across the company will prove to you that moms are the original recruitment marketers, and that their advice is something we can all learn from. If you read the whole thing and still aren’t convinced, we’ll rinse your mouth out with soap.

1. “Do what you need to do; you’ll figure out how to get there.” – Mike Bragg, Digital Account Manager

“My mom always taught my sisters and me to notice when a good thing presents itself and to get ourselves there somehow. It doesn’t matter if there’s not enough time/money/experience – if it’s good for you and you need to do it, there’s a way to make it happen. It hasn’t steered me wrong yet,” says Bragg.

Mike200SqRecruitment marketing takeaway:

Recruitment marketers shouldn’t be afraid to think outside the box and use what resources they have. You don’t need to have a big budget to create an effective, professional-looking company culture video. Social apps like Periscope and Facebook Live are making it easier than ever for companies to harness the power of video to tell their brand story. Not every social network will be right for your brand, but it would be wrong to dismiss trending platforms without first considering if they can support your goals.

2. “Always put your best into whatever you do.” – Ryan Patterson, Manager, Internal Communications

From your first day of school to your first day at a new job, moms are always encouraging you to give it your all and put your best foot forward.

Recruitment marketing takeaway

Part of “giving it your all” in the recruitment marketing industry means staying on top of innovative technologies impacting the work spaces of tomorrow. Artificial intelligence, conversational chat bots, and Virtual Reality are some of the emerging trends defining the future of recruitment technology. Keep in the loop by signing up for Google Alerts or using a content aggregator like Feedly.

3. “Take a deep breath.” – Ali Kelley, Content Marketer

When you’re an anxious kid you sometimes miss assignments because you’re too busy worrying about the next task. Moms are good at reminding you to slow down, take a deep breath, and take it one step at a time.

Recruitment marketing takeaway:

In the world of recruitment marketing, your “deep breath” is your strategy. Start each new project with a clear head by creating a strategic approach to guide you through to completion. Your strategy may involve hiring goals, target candidates, and a plan for outreach. Beginning a project with these elements will help provide clarity and reduce stress down the line.

4. “Think before you speak.” – Josh Pittman, Digital Account Director

From a young age, moms teach us that words have consequences. Once you put it out there, it’s much harder to take back what you said. One alternative? Ruminate on your thoughts before expressing them.

josh pittmanRecruitment marketing takeaway:

If social media is a part of your recruitment marketing strategy, the immediacy of the channel can be very tempting. But as exciting as it is to get your words out there, you need to consider the flip side. Many brands have suffered from hastily publishing an ill-conceived post. All of your communication, be it a tweet or a newsletter, needs to be unified. Each time you publish content, think of the target you’re trying to reach and if your content accomplishes your goal.

5. “It’s easier to ask forgiveness than permission.” – Melinda Benoit, Content Strategist

Melinda200SqReminding yourself that life is short is a great way to stay open-minded and push yourself to try new things. Don’t wait around for the perfect time, because the perfect time will never happen.

Recruitment marketing takeaway:

Is there something you’ve always wanted to try but are letting fear stop you from executing? How will you ever know if your employee-generated-content campaign will work if you don’t put it into action? You don’t have to follow the same framework of those that came before you. If you have an idea, plan, strategize and put it into action.

6. “Elbows off the table or you’ll be older than you’re able.” – Patrick Welch, Digital Strategist – Metrics

Patrick200SqBe kind, decent, and have manners. Do not throw others under the bus or start petty fights because it is easy or fun in the moment. Empathize.

Recruitment marketing takeaway:

Remember to extend decency to everyone involved in the recruitment funnel. That includes candidates who applied but did not get the job. They may not be working for your company, but they are still crucial brand reps. Leave them on the best possible note
to increase the chances of them speaking favorably to others about their experience.


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Allison Kelley
Written by Allison Kelley

Allison Kelley is on the Marketing team at TMP Worldwide Chicago. Since 2009, she has worked to tell brand stories for a variety of industries including nonprofit, HR, digital marketing, small business, entrepreneurship, travel, and B2B. Her work has appeared in The Washington Post and Chicagoist, among others. You can contact Allison at Allison.Kelley@tmp.com or connect with her on LinkedIn.

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