The New Recruitment Marketing Funnel

The New Recruitment Marketing Funnel

Four bajillion years B.C., when marketers roamed the earth trying to extol the values of Thunk-brand clubs (“Don’t go hunting and gathering without it!”), the marketing funnel was born. Surely, by now, in all its shapes and sizes, you are deeply familiar with the funnel, which describes the decision-making process, regardless of whether you are deciding on a breakfast cereal…
Nine Ways to Make Better Job Descriptions Today

Nine Ways to Make Better Job Descriptions Today

It’s almost too easy to make fun of (or simply lament) the state of modern job descriptions. Or rather, how little they’ve changed in the last 40 years while the rest of the world keeps spinning forward. Given how strongly we rely on these legal-documents-turned-recruiting-tools, maybe we should light a match rather than curse the darkness. Rather than demand everyone…
Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

Post it Whenever: Why ‘Best Posting Time’ Rules Are Lies

When should I post my recruiting posts on social media? It doesn't matter. What’s the best time to post to Facebook? Or Twitter? Or LinkedIn? Or Glassdoor? In our world, we are asked that question once a week at least. Or are expected to provide data as to the best posting times. I’ve never been a big fan of these…
Are You Ready For Siri and Voice-Driven Job Searchers?

Are You Ready For Siri and Voice-Driven Job Searchers?

Two years ago, 41% of adults (not teens) used voice search. Yesterday, Apple announced that it was opening up the Siri platform to third party developers. Google already has made great strides in voice command with Ok Google. And let’s not forget Amazon’s hit Echo/Alexa platform, which will end up under a lot of Christmas trees this year. Voice controls…
How Much Should I Spend? A Guide to Promoting Jobs on Facebook

How Much Should I Spend? A Guide to Promoting Jobs on Facebook

The question we get asked on a regular basis is, “How much should I spend on Facebook promotion?” This is akin to asking, “How much should I eat?” or “How much should a hotel room in NYC cost?” Obviously, the answer is, “It depends” – but that doesn’t help you plan, does it? So we’d like to help you think…
The Unspoken Reason Recruiting Content Works

The Unspoken Reason Recruiting Content Works

Beyond the tips, tricks, tactics and hacks for helping you build content that communicates your employer brand, beyond formats and social channels you hope will build brand loyalty, beyond the myriad ways you can measure the content's value, there's one thing that no one talks about - despite it being the most important reason content works. To begin with, can we…
Solving the Ten Biggest Hiring Problems

Solving the Ten Biggest Hiring Problems

Here are two true things: You only get answers to the questions you ask and to a person with a hammer, every problem looks like a nail. What does this mean? The recruiting world is changing and you need to keep up. If you have a recruiting problem, you probably don't have a wide frame of reference on the situation,…
The Only Trick You Need for Social Recruiting

The Only Trick You Need for Social Recruiting

We’ve been hearing stories about how “one simple trick” will double or triple your engagement or your interaction. These tricks fall into two categories: an old trick that doesn’t work any more or a trick that will work once and then put you back (likely in a worse position than before). For example, we need to stop pretending that things…
What We Learned About the #FutureofWork from SXSW 2016

What We Learned About the #FutureofWork from SXSW 2016

From virtual reality and wearable devices to artificial intelligence and machine learning, Craig Knutson from TMP Worldwide's Innovation Lab recaps the emerging trends defining the future of recruitment technology as found at SXSW 2016. He illustrates how these innovative technologies of today are directly impacting the work spaces of tomorrow. 2475
Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Help Me, Wanda! #9: What is the Difference Between Recruitment Marketing and Marketing?

Dear Wanda, I attended an HR conference recently and was struck by how often I heard the phrase “recruitment marketing.” Not to be “that guy,” but back in my day, marketing was marketing. Why the sudden distinction between recruitment marketing and marketing? Aren’t we really talking about the same thing? Sincerely, That Guy Dear That Guy, I can guess by…