Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Help Me, Wanda! #8: Why is My Recruiting Content Not Leading to More Applications?

Dear Wanda, Even as Fortune 100 Company, we’re having trouble finding the right candidates for our jobs. We were told the solution was to invest in content that tells our employer story. So we wrote stories about our offices and our tuition reimbursement program. We invested our time and money, but in the end, the content didn’t translate to an…
Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Help Me, Wanda! #7: How Do I Get People to Notice My Cool Workspace?

Dear Wanda, One of our call centers was renovated on Extreme Workspace Makeovers. It’s super modern and sleek looking now, and employee morale is definitely up. I want to show off our cool new space in a way that will entice candidates to apply. I don’t feel posting photos will be enough. What else can I do? Sincerely, Before and…
Help Me, Wanda! #6: How Do I Outrank Indeed?

Help Me, Wanda! #6: How Do I Outrank Indeed?

Dear Wanda, I’m looking for ways to get our career site ranked higher on search engines. My number one goal is to outrank Indeed. If we can be the top search result, we’ll be the first thing candidates click on. What are some ways we can work towards achieving that number one spot? Sincerely, Rising in the Ranks Dear Ranks,…
Help Me, Wanda! #5: What’s a Better Approach to Hiring Women in STEM?

Help Me, Wanda! #5: What’s a Better Approach to Hiring Women in STEM?

Dear Wanda, My company is actively recruiting women in STEM. What do you think is the best approach to reaching this demographic? What types of messaging and content can I create that speaks to them without relying on tired stereotypes? Sincerely, STEM Stumped Dear Stumped, The best approach to reaching women working in STEM fields, like most recruiting efforts, is…
Help Me, Wanda! #4: Are Social Media Holiday Posts Relevant to Jobseekers?

Help Me, Wanda! #4: Are Social Media Holiday Posts Relevant to Jobseekers?

Dear Wanda, I’ve seen some of my favorite consumer brands create really successful holiday-specific social posts. But I’m wondering if there’s a place for holiday posts on my company’s career pages? For example, we just posted on Facebook over the weekend wishing our employees a Happy Valentine’s Day, but looking back I’m not sure it was totally on brand or…
Help Me, Wanda! #3: How Do I Respond to the Haters?

Help Me, Wanda! #3: How Do I Respond to the Haters?

Dear Wanda, The social media monitoring strategy at my company states that my team must respond to every single negative comment or review left on our social channels, especially our Glassdoor profile. I’m concerned about this approach for many reasons. We’ve all seen the dark side of what happens when companies engage too much online. I don’t want our company…
Help Me, Wanda! #2: A More Honest Job Description?

Help Me, Wanda! #2: A More Honest Job Description?

Dear Wanda, My company needs to fill a Satellite Installation Technician position. I’ve written a job description I feel adequately and truthfully explains the functions of the job. Every time I bring it to my boss for final approval, she says I need to revise it in a way that “won’t scare off candidates.” I have tried to incorporate her…
Help Me, Wanda! #1: Breaking Away From Stock Photos

Help Me, Wanda! #1: Breaking Away From Stock Photos

Dear Wanda, I work for a small health care company, and we don’t have the budget to purchase images for recruitment marketing purposes. I’ve exhausted all the images on the free image databases, and anyway, the ones I’ve used look very stock. Nothing I’m finding represents the smart, funny, talented people I work with or our unique vantage point (our…
The Five P’s of Employee-Generated Content

The Five P’s of Employee-Generated Content

Dollar for dollar, there is nothing more powerful, authentic, and compelling than employee-generated content. It can tell a direct and immediate story that cuts through marketing-speak and establishes a direct perspective on the role, location or brand. That said, EGC isn’t easy. Many, many, many companies assume if they simply ask their employees to participate; it will only be a…
Is there too much recruiting content?

Is there too much recruiting content?

In the content marketing space, there is a lot of conversation about how we are living in “a content glut,” or even “peak content.” These statements are often paired with stats, like the two million blog posts published every day. In a world where we publish a million more minutes of video than we could ever consume in a day,…