Boycotting my blog – Day 4

Thinking I need more muscle behind my boycott. First two options: the entire Teamsters Union membership or Oprah. Either one could lead to a book deal. Have now gone through all the provisions except for the Hostess products. r

Boycotting my blog – Day 3

Got another comment about my boycott (see Day 2). The holdout continues until I hear from the non-colleague world about the topics I've been discussing for the last months. Something got into my provisions, so I'm now on half-rations. I've scrapped the screenplay. r

Customer-Made

LWord-1.jpg “The phenomenon of corporations creating goods, services and experiences in close cooperation with experienced and creative consumers, tapping into their intellectual capital, and in exchange giving them a direct say in (and rewarding them for) what actually gets produced, manufactured, developed, designed, serviced, or processed.” This is the definition given to an ongoing methodology of how companies are building their brand loyalties, relationships, and ideas. In the May 2006 trend briefing from trendwatchers.com, they explored the what, the why, and the who is doing this and doing it well. This all stems back to involving your audience as in the converse shoe gallery in the past posting....nothing new, however they do acknowledge the employment factor.

Boycotting my blog – Day 2

Have received a comment from a TMP colleague (see Boycotting my blog - Day 1), which I appreciate, but am holding out until the public at large adds it voice. Regarding the screenplay, I can't seem to find my muse. Perhaps it's in the cupboard next to the corn flakes. r

Boycotting my blog – Day 1

I've taken stock of my provisions. Should have plenty of food for the duration. Am thinking this is a good time to write that play. It's a musical adaptation based on the Flintstones. I think it's marketable. r

Why I’m boycotting my own blog

My first blog entry was February 6th of this year. I began with a sense of enthusiasm and optimism. Enthusiasm, because this felt like a natural outlet for expressing opinion and providing some small degree of learning around an area that may be limited in its universality, but still seemed to have the ability to have actual impact. Optimism, because I bought into the blog hype - that quasi-interesting publishing would result in frequent and intelligent discourse. Well, three months later, my enthusiasm has waned and my optimism is non-existent. The only person I seem to be talking to is myself (and while I do admit to a certain level of schizophrenia, it’s not what I was hoping for). This despite the fact that the site has received lots of visits, even though Mr. Pauletich suspects they are all from my wife and a Taoist monk. Hey, I can accept criticism. I can accept abject humiliation. Hell, I can even accept being put on hold while the person on the other end of the phone watches reruns of “Boy Meets World.” But simply being ignored? That’s tough to take. And I don’t want to hear any nonsense about embracing linking strategies, developing a network, or any other blogophile nonsense. You’re here. You’re reading. And then you’re quietly exiting. So until that changes, and beginning today, I am boycotting my own blog. It will be a semi-active boycott, replete with boycott updates. You can join me in my boycott by noting your support (the layers of irony are infinite) or join with others to convince me to end my boycott by contributing the kind of dialogue I was hoping for. And just so you know how serious I am, over the weekend I went to BJ’s Wholesale Club and bought boxes of provisions. I have canned goods. I have batteries. I have candles. And I have a determination that is limited only by my need to get an occasional haircut (just a trim, rounded in the back). My boycott begins now. r

So what’s wrong with this blog?

EB37.jpg IF! : What's Wrong With Ad Blogs Piers Fawkes talks about the problem with most ad blogs these days and that you have two types of issues: • Individuals with forward thinking ideas - educational but not informative • Industry blogs that look at their specialty (advertising, PR, etc) - informative but of little educational value. I agree with Piers however I also feel that...well, sometimes people are after that big unique inspirational idea and like some of these real bad reality tv shows, they're still going to watch em for the entertainment. But he makes it clear that we cannot validate these tactics as what makes the best advertising is shock tactics and urban spam. The subject matter of what I blog on is meant to be inspirational, informative and educational and if anyone gets at least one of these from some of the content, that's great. What I try to do is bring some relevance to the ideas and insights that are featured so that it may spawn off some more ideas for the professionals in the talent acquisition industry. Speaking of viral tactics, what are some of your favorites? Why do you feel it is great?

Step inside these shoes

converse.jpg The Converse Gallery The YouTube phenomena has marketers all scrambling around with some great ideas. The concept of involving your audience into your message is becoming common place these days. The more you involve your audience as active participants into your message, the more memorable, engaging and viral it becomes. The act of self expression has caught fire with community sites such as YouTube where people get to display their talents, ideas, and expression about...welll...whatever it is on their mind. In the case for Converse, Butler, Shine, Stern + Partners created a gem of a promo where as customers who bought Converse get to upload movies about what they think about their shoes. If their 25 sec. spot get selected to appear on MTV, they can get 10k. Meanwhile, brand awareness and loyalty is through the roof as Converse gets their own consumers to do their own commercials. Imagine viewing a company's employee base expressing ideas about their accomplishments, talents, day to day work bloopers, etc. for all to watch. Yes I know...I hear all those corporate attorneys gasping. What the heck. If you're going to post employee videos on your site, put something on there that people will actually want to watch.

The viral code

davinci.jpg Sony has done an extremely good job in their interactive promotional work for The Da Vinci Code. Here they have demonstrated what power there is in viral integration into the context of the story by involving the audience as participants in the movie before it has even launched. With polished production and sweet use of interactivity, the audience is hooked not only into the movie's trailor, but part of it's contextual concept; solving puzzles. Better yet, they partnered with Google Mail to embed a puzzle or code that the audience needs to solve each day. The answers lie in the trailor which you need to review periodically.