Can’t Get Enough: Recruiting with Addictive Content

Can’t Get Enough: Recruiting with Addictive Content

Addictive content isn’t exclusive to big-money Hollywood hot shots – it’s thought up by people who know what they want to do and how they want to do it. You can be one of those people. In this three-part video series, Dave Hennessy tells you everything you need to know about creating content that your candidates crave. Each video contains…
Did Recruitment Marketing Feel the Effects of SEO Mobilegeddon?

Did Recruitment Marketing Feel the Effects of SEO Mobilegeddon?

UPDATE: After a full month’s worth of traffic data, we wanted to take a look back to see what the effect on our sample was. The gap in Google Organic Search traffic was a bit wider than after the first week, and still favored the mobile friendly sites. The 50 responsively designed sites saw an average of increase in Google…
Moms Know Best: 9 Truths Our Moms Taught Us About Recruitment Marketing

Moms Know Best: 9 Truths Our Moms Taught Us About Recruitment Marketing

I know what this post looks like. One of those articles that strings together two disparate ideas for the purposes of getting you to click. I promise you, it isn’t. Over the course of this blog post, my inbound marketing team members and I will prove to you that moms are the original recruitment marketers, and that their advice is…
Smartphone Spielberg

Smartphone Spielberg

Video Content Drives Applications Our brains are wired at a chemical level to pay attention to things that move. It’s what kept us safe from predators, enemies and errant hockey pucks. That attraction to things that move is one of the reasons why video is so effective at drawing and keeping people’s attention. Pages with video have far higher visit…
Your Prospects Don’t Trust You

Your Prospects Don’t Trust You

I would bet that you are an honest and forthright person. You don’t cheat at Monopoly, you pay your taxes on time, you’re a decent tipper, you don’t take up two parking spaces at a time, etc. But the second someone starts to look for a job at your company, the trust dissipates like fog as the sun rises. The simple…
Twitter Super Powers for Talent Acquisition

Twitter Super Powers for Talent Acquisition

Are You Tweeting Your Potential Employees Away? There’s no denying that I love Twitter. And I know a lot of you do, too. With 284 million registered users, its a perfect place to look for candidates, especially those active in their industries and are thought leaders. Recently, I can’t help but notice that a lot of people are trying to…
What Makes a Successful Campus Attraction Campaign?

What Makes a Successful Campus Attraction Campaign?

Having worked on a range of on-campus graduate experiences over the last 15 years, from life-size fibreglass horses (for Lloyds TSB) and interactive touchscreens (BAML) to helicopter simulators (Thales) and oxygen bars (Accenture) AIA Worldwide/TMP Worldwide have developed a great breadth of knowledge into what works on campus and what doesn’t. Below are the top five reflections, gained from our…
Periscope for Recruitment Marketing

Periscope for Recruitment Marketing

On this edition of Strategist's Chalkboard: Inbound Marketing Manager Dave Hennessy shows you how to use live-streaming mobile app Periscope and offers suggestions for recruitment marketers looking to share ephemeral content as part of their recruitment marketing content strategy.
Jordan Spieth’s 3 Lessons on Employment Branding

Jordan Spieth’s 3 Lessons on Employment Branding

So, here I am writing a blog entry about a topical event and relating it back to my professional experience. I swore I’d never do that, and yet when I was watching Jordan Spieth’s press conference after winning The Masters yesterday, I was inspired by one small quote: "It's a game of integrity." A 21-year-old man who just won golf’s…