Video Content Drives Applications
Our brains are wired at a chemical level to pay attention to things that move. It’s what kept us safe from predators, enemies and errant hockey pucks.
That attraction to things that move is one of the reasons why video is so effective at drawing and keeping people’s attention. Pages with video have far higher visit durations, and product pages with videos have higher conversion rates.
So what’s stopping you from getting serious about video? If you said “cost,” watch this Strategist’s Chalkboard video (I know, how meta can we get?) and learn from Inbound Marketing Manager Dave Hennessy why you should create video content to drive applications, and how you can get started today, using only tools you probably already have on hand.