The Recruiter’s Guide to Inbound Marketing

Over at Recruiter.com, Matthew Kosinski interviewed Meshworking’s James Ellis about new data and insights surrounding the changing world of recruiting:

So it makes sense that job seekers are now taking longer to make decisions about where they apply. They have access to more information, and they’re using that information to make smart career decisions for themselves.

“There’s so much content [on the Internet] about companies,” Ellis says. “I don’t feel compelled as a job seeker to say, ‘Oh, there’s an opening! I have to click the [apply] button!’ Instead, I’m going to say, ‘Interesting. I’m going to go to LinkedIn and Glassdoor; I’m going to call my friends; I’m going to do some research on Google.”

Recruiters and employers have no choice but to adjust to this new hiring reality. The change has come. Job seekers can research more jobs and more companies than ever before. They’re no longer content with hiring processes in which employers hold all the cards.

Within the article, Kosinski illustrates how inbound marketing, which takes a compelling and differentiating story about the brand and promotes it via social networks, is one of the few things that dramatically moves the needle.

On the other hand, we have the experienced veteran. They have 10+ years of experience in their field. They can afford to be selective in their job search. For these people, content increases the likelihood that they will apply by 289 percent.

Take a look at the entire article on Recruiter.com.

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TMP Worldwide
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